Top Notch Companies
Posted on | December 28, 2007 | No Comments
You treat all of your clients the same, don’t you? Well, you shouldn’t!
To be in business, I mean, “to stay in business”, you should not treat all of your clients the same. Just picture yourself telling your $20,000 a year client you can’t go do a rush inspection for them because you’re already committed to do a $12 insurance-loss inspection for the $200 a year company.
I don’t treat all my clients the same – I never have, and never will. Here’s a reason why: a notorious low-ball company called to say they needed for me to lower my fees for a certain area. The next day they called to ask me drive one hundred and eighty miles round trip and be on site at least one hour. They generously offered $65.00. My sides still hurt.
Another client called to ask us to do an inspection ninety miles out of our area. They send us about 700 inspections a month and our rates have modestly risen for over five years. They generously offered $65.00.  I had another inspector in the area jump on that inspection for $65.00. The results were returned to my client in about four hours. See the difference? I will never be treating this client the same as el cheapo.
Work hard at attracting the right type of clients. Find the clients that can provide you with perpetual value, in terms of both their business and the business they refer. I think you will find they are top notch companies willing to fairly pay a top notch rep.
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